Restaurant guest analytics solution – FISHBOWL
Restaurant guest analytics solution – FISHBOWL Fishbowl, a leading provider of guest-centric software and services to the restaurant industry, announced the launch of its Guest Analytics solution, another step in the company’s evolution from offering digital marketing software to delivering a closed loop marketing platform that enables guest acquisition and engagement across the entire customer journey. This launch extends Fishbowl’s platform beyond Loyalty Analytics and allows structured, unstructured and streaming guest data from a myriad sources to be analyzed and acted on in a fully integrated omni-channel marketing eco-system. Data sources include POS (point-of-sales), loyalty, email, social, online ordering, reservations and guest satisfaction. “Attracting and retaining loyal guests has never been more complex in the hyper-competitive restaurant space,” said Dev Ganesan, President & CEO of Fishbowl. “Increasingly, restaurants recognize the challenges posed by their silos of guest data and the need to turn that data into actionable insights to enhance the customer experience. Our next generation platform is built on leading edge technology that allows us to consume any form of data and apply industry-specific analytic applications to enable our clients to understand their guests at an in-depth level, regardless of touch point. Through the integration of Guest Analytics with our email, SMS, social, promotions management and guest acquisition solutions, we make it possible for our clients to efficiently act on those insights.” Fishbowl’s clients are turning to the company for analytics and digital best practices as they respond to the marketing challenges facing the industry. “Using Fishbowl Analytics, we have uncovered some new insights about our guests that we intend to leverage. That learning has been accompanied by smart, practical, business building ideas that we are testing, and we are excited about the potential growth opportunities it brings,” said Gerald Mann, SVP of On The Border. Ganesan notes, “We are thrilled to be working with longstanding partners and innovators like On The Border, who are using our platform to strengthen their guest relationships.” The Fishbowl Guest Analytics platform offers a CMO dashboard and a set of standard analytical modules: — RFM – evaluation of guests by spend, frequency, and recency of visits — Campaign Performance – real time measurement of omni-channel marketing campaigns on a variety of metrics — Social Engagement and Sentiment – determination of brand sentiment and measurement of social engagement across Facebook, Twitter, Instagram, etc. — Acquisition Channel Analysis – determination of which marketing efforts (e.g., email, direct mail, SMS) drive the greatest ROI over the customer lifecycle value — Item Level Preference – analysis of item purchases by key customer type Additional applications can be enabled with datasets from other sources. The platform’s ability to easily ingest “Big Data” and leverage machine learning technologies means clients get the benefit of guest insights quickly and at a reasonable cost. Fishbowl will host a webinar, “Do You Know What Big Data Can Do For Your Marketing?” on Wednesday, February 4, 2015, at 3 p.m. EST.Participants can register here. Did you enjoy this article? Click here to subscribe to Casino Journal.
Restaurant guest analytics solution – FISHBOWL
John Grochowski – Best Craps Play
John Grochowski – Best Craps Play For players who take craps seriously, the next step after learning the basics of how to play usually is to probe deeper into the possibilities presented by the dozens of bets and hundreds of potential combinations available.Is there a weakness that can be exploited? Is there a synergy between Bet A and Bet B that covers the loss-producing potholes in each and paves the road to riches? Can combining a high risk but high-paying bet with more of an even-keel, grind-it-out wager give you the best of both worlds.When readers send their favored combinations to me, it usually involves a bet on any 7 in an attempt to cover up the loser 7s on pass and place bets. It doesn’t work. The house edge on any 7 is too high at 16.67 percent, and since it’s a one-roll bet, you might need to replenish the wager several times before a pass or place bet is decided.The latest combination sent by a reader does not involve any 7. Instead, it attempts to combine place and hardway bets to get some extra oomph on big winners.“I’m just curious about your thoughts about betting 6 and 8 the hard way while simultaneously betting for 6 to 8 to come out the easy way,” a reader named Matt wrote. “Is there any money to be made betting both the easy and hard way at the same time or would you suggest just betting one or the other or neither?“I’m just trying to find a winning strategy to be honest. I know the casino will always win. I’m just trying to better my odds for walking away a winner sometimes vs. rarely or never.”Place bets on 6 or 8 and the hardways all are multiroll bets. If you place the 6, you win if the shooter rolls a 6 before the next 7, and lose if a 7 comes first. Same deal with placing 8: You win if the shooter rolls and 8 before the next 7. Winning bets pay at 7-6 odds. The true odds against winning the bet are 6-5, and that leads to a 1.52 percent house edge.The hardways add a wrinkle. Winners must show the same number on each die. So 6 rolled the hard way is 3-3. You win if the hard 6 shows up before either a 7 or a 6 rolled any other way. Since there are six ways to roll a 7, five ways to roll a 6, and only one of those 6s is the hard way, odds against winning the bet are 10-1. Winners are paid only 9-1, and that leads to a house edge of 9.09 percent.Arithmetic on hard 8 is the same as on hard 6. There are five ways to roll 8, only one is 4-4, and the house edge is 9.09 percent.The house edge on the hardways is much higher than on the place bets. The overall edge on the combination will be higher than on the place bets, but lower than on the hardways. If you bet equal amounts on place 6 and hard 6, the house edge would be 5.30 percent – the average of 1.52 percent and 9.09 percent.But you don’t have to bet in equal amounts, and when the bets are different sizes, the house edge will be a weighted average. Because the place bet on 6 or 8 pays 7-6 odds, you want to bet in multiples of $6, but there’s no need to do that with the hardways.Let’s say you bet $6 to place 6, and only $1 on hard 6. Per 11 decisions, you’d risk $77. You’d see an average of six 7s, where you’d lose both bets. On the four easy 6s – 1-5, 2-4, 4-2 and 5-1 – you’d lose the hardway bet, but for each you’d get back your $6 bets and get $7 in winnings. That’s $52 to your side of the table. On the one hard 6, you’d get back your $6 place bet and $1 hardway bet, get $7 in winnings on the place bet and $9 on the hardway for a total of $23.Add that all up, and you have $75 after the full trial. The house has $2, and the house edge is 2.60 percent.Betting the hardway in addition to your place bet has raised the overall edge against you by more than 1 percent, and that’s when you’re betting six times as much on the better bet as on the weaker one.You’re far better off to stick with the lowest-edge bets on the table – pass and come, free odds if you can afford them, placing 6 and 8, and, if you don’t mind betting against the shooter, don’t pass and don’t come. Making bets with high house edges can bring bigger payoffs sometimes, but overall, they just raise the house edge on your combination and act as a long-term drain on your bankroll.Look for John Grochowski at www.casinoanswerman.com, on Facebook (http://tinyurl.com/7lzdt44) and Twitter (@GrochowskiJ).This article is provided by the Frank Scoblete Network. Melissa A. Kaplan is the network’s managing editor. If you would like to use this article on your website, please contact Casino City Press, the exclusive web syndication outlet for the Frank Scoblete Network. To contact Frank, please e-mail him at email@example.com.
Casino pair walk away with €35000
Casino pair walk away with €35000 It is not exactly the latest in casino news but recent reports have brought to light an interesting Irish casino story from the card club known as the Castlebar Card Club in Co Mayo where two employees were dismissed after new owners took over and offered them €10 in compensation. As the pair had worked there for more than a year they refused the offer and took the owners to court for unfair dismissal. Interestingly enough when the case came to court the defendants chose not to appear which left the only evidence coming from the prosecution and they were awarded €15000 and €20000. Online casino owners beware that you cannot ride roughshod over employees. In further news from online casinos there is a relatively new online casino on the block known as Freespins Casino which casinos.ie has looked at and will do an article about in the near future but in the meantime the main difference between this online casino and other online casinos is in the structure of the joining bonus. It is actually wrong to call this offer from the online casino a joining bonus as the offer is available on every deposit made into the online casino and not just the first deposit as is the case with many online casinos. Freespins Casino gives free spins on a number of casino slots with the value depending on the amount of your deposit which ranges from around 10% of your deposit for a €10 deposit up to nearly 20% of the value for a €500 deposit. After playing the free spins at this online casino which has to be done within two days of receiving them you will undoubtedly have made money which is then in your bonus account and to convert this cash into withdrawable funds you will need to stake it a further 50 times which is around average for online casinos.This post can be found in the category General Casino News .